Frequently Asked Questions

THE QUESTIONS YOU MIGHT ASK.

  1. What does SHIOCH do?
    SHIOCH is a brand building and marketing consultancy that partners with organisations to develop impactful brand strategies, guide product development, and shape meaningful brand experiences.

  2. How does SHIOCH approach brand development?
    We work side-by-side with clients, offering hands-on support and expert insight. Our approach is collaborative, tailored, and focused on delivering real results and lasting impact.

  3. What is the SHIOCH strategic process?
    Our process includes five key stages:

    • Discover

    • Translate & Identify

    • Strategy & Procurement

    • Design & Activation Management

    • Roll Out & Brand Guardianship
      Each stage is designed to uncover stakeholder goals and align brand principles with effective marketing initiatives.

  4. Can SHIOCH help with new product development?
    Yes. We guide teams through the development of new products, ensuring alignment with brand strategy and market needs.

  5. What kind of organizations does SHIOCH work with?
    We work with a wide range of organisations, tailoring our services to meet unique needs while applying a consistent strategic framework.

  6. What does ‘Translate & Identify’ mean in your process?
    This stage involves interpreting insights from the discovery phase and identifying key brand elements and strategic opportunities.

  7. What is ‘Brand Guardianship’?
    Brand Guardianship ensures your brand remains consistent and impactful over time. We support ongoing brand management and help maintain strategic alignment.

  8. How involved is SHIOCH during a project?
    We act as your backstage crew—providing honest feedback, expert guidance, and hands-on support throughout the entire journey.

  9. Does SHIOCH offer design services?
    Yes. Our Design & Activation Management phase includes creative execution and campaign rollout, working with contractor designers who are matched to your need ensuring your brand is visually compelling and strategically sound.

  10. How do I start working with SHIOCH?
    Reach out through our contact page to begin a conversation. We’ll start by understanding your goals and mapping a strategic path forward.