WE COLLABORATE

WITH YOU TO BUILD BRANDING BLOCKS,
GROW YOUR REACH AND DRIVE SALES.

At SHIOCH, we work side-by-side with you to build brands that connect and deliver.

More than just strategy, we’re your hands-on partner—guiding new product development, supporting your team, and shaping brand experiences that resonate.

We bring expert insight, honest feedback, and tailored support—acting as your collaborative backstage crew, focused on real results and lasting impact.

A branding process diagram with five overlapping circles labeled Discover, Translate & Identify, Strategy & Procurement, Design & Activation Management, Roll Out & Brand Guardianship, with the company's name 'SHOCHI' and the tagline 'Brand Building + Marketing Consultancy' below.

MAPPING THE STRATEGIC PROCESS

Before we start a project with you, we understand that each organisation will require a unique set of solutions.

However, the ‘core process’ is often similar; working to uncover stakeholder goals, brand principles and suitable marketing and communications initiatives. This process assists in achieving organisational objectives and improves overall operating procedures.

  • To drive meaningful progress, ambition must be clearly defined. In this phase, we work closely with internal stakeholders to articulate aspirational goals and align on measurable objectives. It’s a critical step in unifying vision, setting direction, and laying the strategic foundation for what comes next.

  • Understanding how your brand is perceived starts with listening. Through structured interviews with internal teams, clients, consultants, and candidates, we uncover the real drivers of value — from product expectations to service experiences. This human-centred approach ensures your brand is built on insight, not assumption.

  • With insight in hand, we move into strategic execution. We map out brand and marketing pathways grounded in data, informed by market trends, competitor positioning, and go-to-market dynamics. Every recommendation is designed to align with your objectives — actionable, relevant, and ready to perform.

  • With a clear strategic foundation in place, we translate insight into creative execution. Guided by a robust brief aligned to your brand objectives, our experienced designers develop concepts and assets that bring your brand to life — across digital, physical, and experiential touchpoints.

  • Even the strongest strategy falls short without effective execution. In this final phase, we oversee the rollout — managing partners, briefing specialists, and aligning timelines and budgets to ensure your brand launches with precision.

    Acting as your central strategic lead, we streamline implementation by eliminating duplication and maintaining continuity. With your objectives clearly documented, we reduce the need for repeated discovery sessions — ensuring every contributor is aligned, and every action drives results.

TESTIMONIALS

  • "Watershed Group has worked with Sabine and her team on many projects. Her years of experience have given her a unique understanding of the drinks sector and is evident in the high standard of professionalism and enthusiasm that she and the team bring to each project. Her understanding of how core brand values, consistency of brand message and collaboration with key stakeholders drives design and consequently shelf impact marks her out. She does the hard yards shouldering the load from initial design to finished product. Sabine strives to always add value by differentiating the product to achieve maximum impact. Whether it’s through a first to market sustainable material or pushing the boundaries of print capabilities, her management of the finished product is always market leading and of prize winning quality and design standard. I have no doubt that Sabine and her design team will continue to assist brands to make a significant impact.”

    -Liz Waters, CEO, Watershed Group

  • "I have worked with Sabine a number of times over the years and cannot speak highly enough of her.  She is strategic, pragmatic, and decisive, with an innate ability to cut through the noise and get to the nub of a brand challenge. She is also a joy to work with and brings energy, passion and enthusiasm to everything she does.”

    -Róisín Ní Ráighne, Managing Director

  • "Sabine Sheehan from Shioch Brand Marketing Consultancy has been instrumental in elevating Powerscourt Distillery and the Fercullen brand. Her expertise spans creative brand development, NPD, label design, strategic brand mapping, and project management. Sabine's integrated marketing campaigns (ATL, BTL, TTL) have significantly boosted brand visibility. She excels in developing comprehensive brand toolkits and offers invaluable mentoring. Her professionalism and dedication are unmatched, making her an invaluable asset to any team.Sabine's extensive experience in the world of whiskey is admirable. Her exemplary work has truly set a new standard in the brand and marketing landscape. Highly recommended!”

    -John Cashman,
    Head of Brand & NPD, Powerscourt Distillery