CREATING VALUE

COMMERCIALLY & CONSCIOUSLY

Every project starts with a clear vision.
Whether you're expanding a portfolio, launching a new initiative, or elevating an existing brand, we help turn strategic intent into meaningful execution.

Our work blends creative leadership with business acumen—delivering brand solutions that resonate, perform, and endure. Sustainability isn’t an add-on; it’s embedded in how we think, create, and lead.

Explore a selection of projects where strategy met impact.

BRAND NPD + CAMPAIGN - Lambay Castle Prestige 20 YO Single Malt

Computer monitor displaying a website for Lambay whiskey, featuring a bottle of whiskey and branding elements, on a dark desk setup with headphones, mouse, and smartphone, illuminated by a modern desk lamp.

  • During tenure as Lambay Whiskey’s Senior Brand Manager,  I oversaw the end to end project of curating a luxury prestige 20 yr old whiskey to the market.

    This product had to connect & reflect the deep heritage of Lambay Island, Ireland, position Lambay Whiskey as an independent brand within the luxury tier of Irish spirits, inform on the process of crafting the liquid, and amplify the storytelling and marketing content to stimulate purchase.

  • Lambay Island is a place of mystery—privately owned, steeped in untold stories, and rich with natural wonder.
    Inspired by its ley lines, family history and geological maps, these elements shaped the graphic patterns for the design and concepts of this release.

    Additionally an artistic collaboration with Dublin photographer -David Norton, created a masterpiece of artwork that also formed the key visuals of the campaign and bespoke artwork for buyers.

    A dedicated microsite was created to bring the story to life, guiding whiskey lovers through three key immersive chapters:

    • Unlock the Prestige – Discover the collaboration behind the liquid, and the creation of Lambay Un-Earthed, the island’s first artwork by David Norton. Using volcanic Lambay porphyry rock, he revealed its hidden crystalline beauty—an exclusive world-first.

    • Unlock the Craft – Dive into the art of blending with Master Blender Yonael Bernard. Hear how the maritime climate shapes the casks, and enjoy a guided tasting of the 20-Year-Old Single Malt.

    • Unlock the Untold – Scan the bottle’s QR code and enter ‘untold’ to access a VIP experience: an interactive map of Lambay Island seeing inside the Castle and discovering tales of the islands history like never before.

  • Limited to 8,000 bottles , Lambay Castle Prestige launched in Travel Retail including Lotte Duty Free and DFS, in India, Asia , USA. and selected retailers in Ireland and on Lambay Whiskey e-shop.. The campaign microsite remains an informative tool for whiskey fans.

    The art collaboration was used across the brand’s core communications across TTL and BTL  comms, and as a digital-first campaign called ‘Unlocking the Untold’, as well as a bespoke certified collection of 1 of 10 prints for buyers.

    A highly visual digital campaign connecting the place , product and story, positioning Lambay Whiskey as a prestige Irish whiskey on the international market.

MARKETING CAMPAIGN - SPIRIT OF WICKLOW AWARDS 2024

Collage of images promoting the Spirit of Wicklow Awards and sustainability awards. Includes a digital billboard for the awards, a smiling man with a beard in a checkered shirt and apron, a woman with dark hair smiling, an elderly man hugging a woman, and a smartphone screen with text about nominating for the sustainability award.

  • The Spirit of Wicklow Awards celebrate what makes the Garden County thrive—community, sustainability, arts, sport, culture, enterprise, and innovation.
    Hosted by the Fercullen Irish Whiskey team at Powerscourt Distillery, the event honours the true spirit of Wicklow.

    Our role? To craft a bold, high-impact visual campaign that resonated nationwide—across ATL, TTL, and BTL channels—bringing the awards to life with clarity, energy, and reach.

  • Rooted in the people of Wicklow, the campaign was built from the ground up—led by one bold Key Visual and supported by four themed categories: Sustainability, Enterprise & Innovation, Arts, Sports & Culture, and Community.
    Each visual asset was crafted to resonate locally, while reinforcing the identity of Powerscourt Distillery as the driving force behind the awards.

    With vibrant digital and print executions, the campaign struck a chord—deepening community connection and delivering standout recognition across every touchpoint.

  • The campaign delivered standout results—audience participation surged by over 80%, social and media reach jumped 90% year-on-year, and website traffic rose 19%.
    With 1,213 nominations—a 118% increase—engagement hit record highs. The momentum carried into national and local media, with winners featured across major news outlets. These awards will now become an annual affair.

BRAND STRATEGY + BUILDING - POWERSCOURT DISTILLERY CASK ESTATE

Collage of whiskey distillery scene including a bottle of Powerscourt Irish whiskey, shelves of whiskey bottles, a person pouring whiskey into a glass, barrels stored in a cellar, and a person CU of a person holding a hammer working on barrels.

  • Consulting on long-term brand growth—identifying opportunities tied to the brand home and location, enhancing visibility, and supporting day-to-day brand activity as a creative partner to the Fercullen Whiskey team.

  • SHIOCH conducted a full brand audit of Powerscourt Distillery—evaluating marketing assets and positioning across both the master brand and its visitor experience.
    This led to a strategic evolution of the Fercullen portfolio, including the development of the luxury-tier Powerscourt Distillery Cask Estate—a premium cask program offering rare access to Ireland’s most coveted whiskey casks, while elevating the brand’s prestige and halo effect.

    SHIOCH also led the development of all supporting marketing collateral, including a premium brand brochure, prestige bottle design, and the refurbishment of an on-site luxury tasting suite at Powerscourt Estate, in partnership with Hedonic Drinks.

  • A prestige tasting suite, designed to host up to 16 guests, delivers bespoke whiskey experiences that match the five-star standards of Powerscourt Estate.

    A suite of marketing collateral including brochure, sales decks, photography, style guide, Cask Certificates and Cask Owner labels.Powerscourt Distillery Cask Estate was crafted to attract discerning buyers while nurturing a future-facing Fercullen community—offering exclusive access to new make spirit, single malt, and single pot still casks.

BRAND DEVELOPMENT - POWERSCOURT DISTILLERY BRAND GUIDELINES * on-going work.

Collection of brand and marketing materials for Powerscourt Distillery, including logo, social media posts, typography samples, color palette, and scenic views of the distillery estate and whiskey bottle.

  • Refresh and rebuild the Powerscourt Distillery brand guidelines to align with its evolving brand strategy and vision. (Work in progress as real-world applications continue to develop.)

  • Audit and evolve every element of the brand identity, delivering a clear, actionable brand document. Throughout the process, mentor and onboard the team—embedding the new mission, vision, and values across the business.

  • A living brand guideline system—modular, accessible, and tailored to each area of the business, designed for real-world use and long-term growth.